Different social media platforms have their significance in boosting brand awareness. With so many social media platforms to choose from, finding the right ones for your business can be tough. With limited resources, it is often not feasible to be on all the available platforms. As social media service providers, we understand that challenge. Here we present you pointers about the unique advantages and drawbacks of some of the most popular social media platforms.
Pros: Facebook is one of the most popular social networking platforms out there with more than two billion users. Over one billion of them are active on the platform every day, so having a Facebook page will help generate a high level of visibility for your product and services. They have a very advanced backend and tools to help you perform targeted marketing to maximise your advertising dollars.
Cons: Given the high engagement level that you will get on this platform, it is necessary for you to engage your audiences on Facebook actively. Its backend tool, while advanced, can be challenging to configure and manage at times.
Pros: The thing that comes to mind when you mention Instagram, are the words “casual” and “fun”. It is very focused, and it does what it does well. It is easy to use, and the interface is very intuitive. First-time users can get up to speed very quickly. Since its acquisition by Facebook, businesses can directly tap on the vast user base of Facebook.
Cons: Sharing is limited to mobile devices, and it is difficult to keep a professional tone should your business need it. It is best suited for a more casual engagement with your customers.
Pros: Twitter is a platform that allows for frequent real-time posts. It is simple and easy to use. It is a common platform for managing customer complaints, questions and also often used to report live events.
Cons: The speed at which users receive posts on their timeline can mean that your followers could easily miss your posts as they are being pushed out by other real-time posts in chronological order. Hashtags are often used to help mitigate the confusion.
Pros: Videos are one of the best tools to deliver a message with enormous impact and high retention level. People share them more often and they can quickly go viral. Many videos on YouTube are still making a significant impact years later. YouTube as a platform, has revolutionised video content creation and sharing that has changed the way businesses use videos to generate revenue for themselves.
Cons: For videos to be impactful and achieve its desired effect, it needs to be of a certain level of quality. It requires more resources (time and money) to produce and can sometimes be more trouble than it is worth.
Pros: As a B2B platform and known for their professional network, LinkedIn is often used to build professional relationships and collaboration between different organisations and subject matter experts. It is also extensively used as a career development and professional recruitment tool.
Cons: LinkedIn has fewer users than Facebook so its reach will not be as extensive. Interactions on the platform are not as lively and tend to be more industry related.
As you can see, each social media platform have their respective strengths that you can tap on to maximise their potential for your business. They will serve a different purpose at different times. Be sure to study what they have to offer, and choose the ones that will help with your business’s social media campaign objectives.