Business & Brand Discovery
Start with a deep dive into your business to understand the process, product, services and operation. We will work together with you and your team to identify business direction and goals. I.e. What your business aim to acheive in 1, 2 or 5 years? What is your challenges? What does success look like?
Customer Profile Identfication
Next, we will identify your customer group and the potential customer that you have missed out. We will design a process that is able to collect data digitally and allow us to map out the effort needed for marketing and advertising.
Brand, Service or Product Differentiation
Competitor and marketing analysis to identify the current state and obstacles against your business goals. We will incorporate all platforms available and develop strategies for generating paid engagement and conversions.
Strategy Playbook
We will create an inbound and outbound marketing strategy for your team to implement. This includes a plan targeted towards the focus customer group and ways to move the funnels with content or campaigns. Every strategy we develop ultimately drives conversion and revenue.
Implementation & Operation
We will help your team to implement the strategy and routine operation in terms of ads management, social media management and web management if required. We make sure the playbook is actionable and practical for your business.