The Information Age is over. With the prevalence of the Internet and mobile screens, we usher in the Experience Age where people crave for repeatable, positive experiences. It is a time where people want to experience EVERYTHING. They want to feel that they are “living” and are part of something; not just spectators.
Many of them are very active on social media. A recent study has shown that there is an average increase of 30% in the number of social media users on mobile devices. More than 70% of these users are likely to recommend a product, service or brand when they encounter a positive experience with it on social media. This trend creates an enormous pool of potential customers for businesses to reach out to.
Besides that, here are some numbers that support the ever-increasing importance of social media marketing:
- Social networks are growing at a projected annual rate of 25% for the next five years.
- There are 1.55 billion active users on Facebook and over 800 million on Instagram, monthly!
- LinkedIn has over 500 million users and more than 10 million active job postings with over 227 million monthly active users.
Companies and businesses who are not already actively engaging their users on social media are missing out on a vast potential.