Building and maintaining a social media presence requires a lot of time and effort. If you decide to engage a social media consultant to manage the online presence of your company, finding the right social media service provider can be a challenging process. Here are some tips on what to look out for when assessing their capabilities.
How successful are they in their organisation’s social media engagements?
How did you start engaging with the social media service provider? Did they reach out to you or did you find them instead? Look at what they have done for their own social media campaigns and assess for yourself how successful it is. If they are unable to perform successfully for their campaigns, they will likely not be able to do well for yours.
Do they have past examples of their work? If so, what are they and how did they go about the delivering the project?
Ask them to walk through an example or two of the past campaigns that they have executed. Take note of their thought and execution process. You will be able to assess if you can work well with them and if they are reliable.
What are the tools or measurements they utilise to measure success rates?
Find out how they measure success. Are the correct tools and matrices being used to set a precise and accurate baseline to measure the performance of their campaigns? How do they collect and analyse the data? What is the conclusion they drew from the analysis and what are their recommendations?
Have they ever handled a social media crisis?
Do they have an example of their crisis management plan? Have them walk through it with you and describe the thought process that they went through. The focus should be on how they developed it and not the details of the plan itself as the crisis management plan for different organisations will differ from each other. Being able to manage a crisis effectively is essential as it can often make or break the reputation of the company and the relationship between existing and potential customers.