Tweeting for Success: Tips and Suggestions for Effective Use of Twitter for Your Business

Twitter has faced challenges over the years, especially these days where there are so many other options available. Many have abused the platform, and even more are questioning its relevance as a useful social media platform. Despite these challenges, there are still ways to make practical use of Twitter for your business.   Use Hashtags…

The Difference between SEO and SEM: Which is Better for Your Business?

Many times the terms SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are used interchangeably without any proper understanding of their meaning and what they are. The result is a slew of confusion and misunderstanding even amongst professionals. So how is SEO and SEM related and what are their fundamental differences? Moreover, most importantly, is…