Establish a digital sales channel and encourage existing and new customers to purchase online. Cut down the dependency on physical shops and presence. Centralise the inventory across various outlets, includes portable outlet and online channels.
Utopia is a unique artisan apparel shop with a mid-range price-point; the CLTV (Customer Lifetime value) is high. We knew we need to establish a digital presence to integrate all stores and to convert all potential royalty customer as possible. With that in mind we:
• Developed a e-Commerce website with membership system
• Implemented Cloud Based Warehouse with POS & membership management system across all outlets
• Established Omni-channel sales – Facebook and Instagram
• Used Facebook targeting to match potential buyers
• Organised social media campaigns & post management
• Created Content & creative support
Btcopys wanted to create a digital presence and establish digital marketing to reach out customers in Singapore market.
This is a B2B business, and we have identified the market segment and digital channels to reach out to potential customers. We help Btcopys achieve their goals through following:
• Marketing strategy development
• Revamp website to focus on a lead generation driven structure
• Identify search keywords and SEO optimisation
• SEM Google ads placement and management
• Social media creation and management
• Content creations