Managing a remote team is undoubtedly a challenge, but the benefits that it can bring in offering employees flexibility and reducing your expenditure are huge. If you’re up for the challenge of adapting to manage a remote workforce, here are some helpful tips to bear in mind as a supervisor to remote employees
You have a great logo, beautiful branding, and a storehouse of great products, just waiting to be discovered. So why isn’t your eCommerce store ranking the way you want it to? It may not have anything to do with your products, and everything to do with your web pages. Here are seven common mistakes and how to fix them for better site ranking.
A study has found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores. This significant finding means that traditional retailers should seriously look at digitising their business.
When you set up a site, you should be aware that you’ll likely have only one opportunity to make a good impression. Hence, this article has 17 eCommerce websites design flaw that your website should avoid
If you’re still considering whether or not you need a professional website developer, chances are you do. Having a good online storefront is key– it’s often the first impression of your business that a potential client or customer will get.
Meet your new top seller: Chat-Commerce. In the competitive world of #eCommerce, you need to provide a personalized shopping experience to stay ahead of the competition. Learn how a chatbot can help increase customer engagement, conversions, and sales. #chat2checkout
eCommerce sales are projected to grow to an incredible $4.5 trillion by the year 2021. The good news for retailers? There are more ways than ever before to outpace the competition. Here are 12 trends that will make a big impact on the eCommerce marketplace in 2019.
The accessibility of your company’s website site is vital to its growth and future success. How do you go about making sure your website is accessible to all eyes that grace your web page? Here are 18 tools that can help you address your website accessibility concerns.
There’s a lot of content on the internet these days. So if you are a digital marketer, you need to stay ahead of the curve. That’s where infographics come in. They are visually appealing and full of useful information, which leads to conversion. And when you integrate infographics into your strategy, they can significantly boost…
Twitter has faced challenges over the years, especially these days where there are so many other options available. Many have abused the platform, and even more are questioning its relevance as a useful social media platform. Despite these challenges, there are still ways to make practical use of Twitter for your business. Use Hashtags…
Driving the right traffic to your website can be a challenge, and there are many ideas and things you can do to help increase your website traffic. Here are the necessary five things we thought should be on the priority list of everyone. 1. Create relevant and exciting content Before you go into anything…
In this experience age, where many businesses are jumping on the Facebook page bandwagon and vying for attention, how do you create a fulfilling Facebook page experience for your potential customers to capture their attention? Here are some recommendations that we thought would help. Fill out all relevant profile fields. Nowadays, your customers might end…
In a world where social media marketing is dominating the scene, email marketing campaign can still be successful. Here are some email marketing copywriting tips to help you craft a message that will drive a higher rate of success. Write for your target market It pays to conduct proper research on your email marketing…
Social media marketing is a powerful tool for all businesses, but some misconceptions have resulted in either the fear, lack of adoption or even their misuse. Here are some common myths and misconceptions about social media marketing that have been circulating. Social media is free. Social media marketing is not free. Although it does not…
Many times the terms SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are used interchangeably without any proper understanding of their meaning and what they are. The result is a slew of confusion and misunderstanding even amongst professionals. So how is SEO and SEM related and what are their fundamental differences? Moreover, most importantly, is…
When it comes to talks about online marketing, the term “SEO” is thrown around very often. So what is SEO and what can it do for your business? Here are some basics of SEO that you should know before building an online presence to your business. What is SEO? SEO, also known as Search…
Sometimes you are doing everything right and yet it seems like you are not getting the kind of engagement that you are looking for. Here are some unconventional social media strategies that could work for you. Show personal appreciation to your users Personalise your interaction with your users by actively commenting or thanking them…
Here we talk about some dos and don’ts of social media marketing, These social media marketing tips will help keep your campaign sustainable and deliver the results that you desire. What you should do. Always have a plan There is a saying, “If you fail to plan, you plan to fail”. This first…
Different social media platforms have their significance in boosting brand awareness. With so many social media platforms to choose from, finding the right ones for your business can be tough. With limited resources, it is often not feasible to be on all the available platforms. As social media service providers, we understand that challenge. Here we…
Building and maintaining a social media presence requires a lot of time and effort. If you decide to engage a social media consultant to manage the online presence of your company, finding the right social media service provider can be a challenging process. Here are some tips on what to look out for when assessing…
Why do you need a social media marketing consultant? Isn’t there enough information online for you to conduct a successful social media marketing campaign by yourself? There are advantages to hiring a social media consultant to manage your campaign. It allows you to focus your resources on critical business functions while the consultant will take care…
Here are the top 5 social media marketing trends that dominated 2017. Instagram mastery The reach and use of Instagram have been explosive in 2017. Instagram has become a part of many businesses’ and individual’s branding. In fact, it has become a must-have part of any social media marketing plan, and the trend is looking…
Here are the top 5 social media trends that, according to our predictions, will create a strong impact in 2018. Instagram stories One of the latest projection is that half of the users on Instagram will be using Instagram stories in 2018. Businesses who wish to better connect with their users will have to master…
Consider these 5 “W”s before you embark on your social media campaign. 1. What are your goals? Goals tell you where you should be going and what you ultimately hope to achieve in your marketing campaign. When it comes to social media marketing campaign, it usually consists of one or more of the following: Awareness…
Web design and development is dynamic and constantly evolving. But one thing is certain, we’re yet to see the best of web design and development. Since change is one of the most constant things in almost every facet of technology, we expect the future of web design and development to herald as many dynamic changes as anyone can imagine.
How your presentation deck is designed will go a long way in determining how your presentation is perceived and how your entire message is received and understood. So the question is, how exactly can you create a presentation, deck that will resonate the value of your message in the mind of your target audience? 5…
While SMEs may not have the same budget to hire a celebrity like big brands, they can use their website’s user-interface (UI) and User-experience (UX) to achieve the same results like big brands who spend hundreds of millions of dollars to hire celebrities for endorsement. This is one of the key reasons why every SME’s website should have a good User-interface and a brilliant User-experience.
Web design and development is dynamic and constantly evolving. But one thing is certain, we’re yet to see the best of web design and development. Since change is one of the most constant things in almost every facet of technology, we expect the future of web design and development to herald as many dynamic changes as anyone can imagine.