Founder, Creative Director & Digital Strategist at Visuer Interactive. Loves Movie, Travel and Photography.

The Difference between SEO and SEM: Which is Better for Your Business?

Many times the terms SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are used interchangeably without any proper understanding of their meaning and what they are. The result is a slew of confusion and misunderstanding even amongst professionals. So how is SEO and SEM related and what are their fundamental differences? Moreover, most importantly, is…

Getting started: Important questions to ask about your business before embarking on a social media marketing campaign

Consider these 5 “W”s before you embark on your social media campaign. 1. What are your goals? Goals tell you where you should be going and what you ultimately hope to achieve in your marketing campaign. When it comes to social media marketing campaign, it usually consists of one or more of the following: Awareness…

How UI & UX Impact Businesses?

While SMEs may not have the same budget to hire a celebrity like big brands, they can use their website’s user-interface (UI) and User-experience (UX) to achieve the same results like big brands who spend hundreds of millions of dollars to hire celebrities for endorsement. This is one of the key reasons why every SME’s website should have a good User-interface and a brilliant User-experience.