Here are the top 5 social media trends that, according to our predictions, will create a strong impact in 2018.
One of the latest projection is that half of the users on Instagram will be using Instagram stories in 2018. Businesses who wish to better connect with their users will have to master the art of Instagram stories.
Videos provide one of the liveliest forms of message delivery. Over 95% of video messages have a higher retention rate. With an increasing number of businesses looking into this delivery platform, your company should start looking into this if this is not already a part of your social media marketing strategy.
Live to stream
The next step after videos, live streaming. The market for video marketing is expected to be over $70 billion. More of your customers will want to watch your product launches and other forms of interaction on live videos. It will be more experiential for them compared to just reading about it in text format.
Augmented reality was years ago, accessible to a limited group of people. Recent developments, however, has expanded the accessibility to a massive amount of users. It gives rise to new and exciting ways for users to experience your message.
AI and Chatbots
Many users expect almost instant responses from businesses they interact with online. An increasing number of businesses with an online presence are looking to Artificial Intelligence and Chatbots to engage with online users naturally.