Here are the top 5 social media marketing trends that dominated 2017.
The reach and use of Instagram have been explosive in 2017. Instagram has become a part of many businesses’ and individual’s branding. In fact, it has become a must-have part of any social media marketing plan, and the trend is looking to become more dominant in 2018.
Chatbots’ rising popularity
With rising expectations in online experiences, many companies and businesses are starting to use chatbots integrated as part of their social media engagement tool. The initial responses have been somewhat clunky, but with the advances we have seen of AI in 2017, 2018 may be where we look at chatbot implementation taking a giant leap.
Leaps in AI technology
AI technology has been advancing tremendously in 2017. With many companies and research organisations pumping resources in improving its effectiveness, we have seen advancement in this area by leaps and bounds. Moreover, with these advancements, many businesses are starting to integrate AI technology into their social media platforms to enhance the accuracy and effectiveness of their social media campaign objectives.
Changing online demographics
Social media platform users are growing in numbers, and their demographics are expanding as well. Older users are now on social media platforms, and this has extended the market size for potential customers. Businesses can look forward to more potential customers for them to reach out.
Videos expanding influence on social media
With the changing expectations of social media users, who are looking for more experience-based interactions, videos have become an integral part of influencing user behaviour on social media platforms in 2017. It is looking to have an even more expanded role to play in 2018.