In a world where social media marketing is dominating the scene, email marketing campaign can still be successful. Here are some email marketing copywriting tips to help you craft a message that will drive a higher rate of success.
Write for your target market
It pays to conduct proper research on your email marketing campaign target. The research process will help you develop content that is relevant and of value to your target audience. You will able to frame the context correctly and create a message that will address the needs and pain points.
Keep it simple, stupid (K.I.S.S.)
Avoid jargon, and overcomplicating the content and context, this is one of the reasons why it is research on your audience is essential (see the previous point) your target audience. Knowing what your audience will allow you to find simple words and phrases that will draw the responses that you want. Go straight to the point, and your readers will appreciate it.
Focus on the benefits, not just the features
It should be apparent to your readers how they can benefit from the features of your product or service. Merely listing the features and letting the readers try to conclude how your product or service can serve them will often lead to confusion and disinterest.
Nail the subject line and be consistent
Follow through with what you promised in your content and make sure it is in line with your subject. Do not go the path of “click-baiting” your readers. The moment they realised that you had tricked them into opening the email, you would have lost their trust, and misplaced trust is often hard to get back.
Proofreading is essential
Always make sure you have your copy checked and proofread for typos and mistakes. Errors like that can hurt your credibility. Make sure you have a quality assurance process in place to ensure the quality of your marketing emails.